AL RABWA Company for general trading company was founded in 1980 in Baghdad, Iraq, as a small electrical appliances shop. Over the years, the company expanded from its humble beginnings, becoming a key player in the market. In 2001, we became the official agents of El-Araby Electrical Appliances Company, handling renowned brands like Toshiba and Tornado. By 2010, we launched our own brand, Super Imperial, and in 2021, we acquired the Italian La Germania brand.
Today, we operate a large, modern store and have grown to include over 50 employees and 150 agents across Iraq, committed to delivering quality products to our customers.
Our Team Members
Main Store
The main store includes approximately 20 employees, including managers, accountants, sales staff, and marketing personnel.
Maintenance Team
Maintenance includes approximately 15 expert technicians and engineers specializing in electrical and electronic devices.
Warehouses
The warehouses include approximately 15 employees whose job is to arrange the process of storing, loading, transporting and distributing the goods to all agents and customers
What Makes Us The Best
The Vision
To be the best in our fields of work
To be an example and leaders in the field of electrical appliances in terms of quality and service
To become among the top 3 companies in the electrical appliances market in Iraq
The Mission
Providing products with high quality and competitive prices
Providing true after-sales services and maintenance for our products
Bringing modern technology up to date
Satisfying all classes of Iraqi society Providing services in the best way
Gaining the trust of customers
Out Values
Credibility
Diversity
Regeneration
Honesty
Excellence
Perseverance
AL RABWA Company for general trading company was founded in 1980 in Baghdad, Iraq, as a small electrical appliances shop.